The showcase

2018 2017

2017 Winner Experience

From final judging in San Francisco to main stage at Adobe MAX in Las Vegas
2017 Winner experience 01
Judge Shawn Cheris during final deliberations in San Francisco.
See the judges in action
2017 Winner experience 02
Judge Mashama Thompson during final deliberations in San Francisco.
See the judges in action
2017 Winner experience 03
Judge Elise Granados during final deliberations in San Francisco.
See the judges in action
2017 Winner experience 04
Judges met in San Francisco to select Finalists and Winners of the 2017 Adobe Design Achievement Awards.
See the judges in action
2017 Winner experience 05
Winners officially launched their careers at Adobe MAX 2017 in Las Vegas.
Browse the MAX gallery
2017 Winner experience 06
With over 10,000 attendees, MAX is the world’s leading creativity conference.
Watch the conference keynotes
2017 Winner experience 07
Winners kicked off their MAX experience with Adobe Career Bootcamp, where they learned how to elevate their soft skills.
Learn more about Bootcamp
2017 Winner experience 08
At Bootcamp, Winners networked with industry professionals and other standout emerging creatives.
Learn more about Bootcamp
2017 Winner experience 09
Creative professionals shared valuable industry insights with Bootcamp attendees.
Learn more about Bootcamp
2017 Winner experience 10
Attendees left Bootcamp with new connections, prepared for a week of inspiration in Las Vegas.
Learn more about Bootcamp
2017 Winner experience 11
Select Winners were featured on Adobe Live, in interviews streamed from the MAX Community Pavilion floor.
Watch Denzel Boyd’s interview
2017 Winner experience 12
Winners had great comments and interaction with the live stream community.
2017 Winner experience 13
The ADAA crew broke out of the conference for a day exploring Old Las Vegas and the Fremont Street strip.
2017 Winner experience 14
Winners literally “launched their careers” on the Slotzilla zip line above Fremont Street.
2017 Winner experience 15
2017 Winners on Fremont Street, Las Vegas.
2017 Winner experience 16
Preparing for Celebrate: Generation Adobe at Madame Tussauds Las Vegas.
2017 Winner experience 17
Winning work is showcased on screens throughout the Generation Adobe party.
2017 Winner experience 18
Mark Rupert, Senior Director for Education at Adobe, hands each winner their trophy.
2017 Winner experience 19
2017 Adobe Awards trophies shined up and ready to go.
2017 Winner experience 20
Congratulation to the winners of the 2017 Adobe Design Achievement Awards.
See the winning work
2017 Winner experience 21
Celebrating Generation Adobe with food, music, inspiring work and inspiring people.
2017 Winner experience 22
Celebrating Generation Adobe with food, music, inspiring work and inspiring people.
2017 Winner experience 23
Winners have VIP seats for both keynote sessions during the Adobe MAX conference.
2017 Winner experience 24
Adobe’s Executive Vice President and Chief Marketing Officer Ann Lewnes highlights winners on the MAX main stage.
Watch the MAX sizzle video
2017 Winner experience 25
Winners close out their week in Las Vegas at the epic MAX Bash, dancing the night away to the beats of Mark Ronson.
2017 Winner experience 26
Winners close out their week in Las Vegas at the epic MAX Bash, dancing the night away to the beats of Mark Ronson.
2017 Winner experience 27
Winners close out their week in Las Vegas at the epic MAX Bash, dancing the night away to the beats of Mark Ronson.

2017 Top Talent

Submissions 6522 Semifinalists 1645 Honorees 78

Commercial
Animation / Motion Graphics

Winner

2017 SVA Motion Graphics Portfolio Screening Opener

By Luke Guyer, Weixi Zeng
Finalist

IKEA

By WEI-SHEN WANG
Finalist

Black Widow

By Uladzimir Bahatyrevich
Finalist

Future Primitive - Title Sequence

By Julz Lane
Honorable Mention

Negative Mass - Main Titles

By Daniel Braga Ulvestad
Honorable Mention

TEDxCERN Main Titles

By Ouchhh Studio
Honorable Mention

I Don't Know

By Ella Dobson
Honorable Mention

Electric Zoo

By Mengxin Li

Commercial
Packaging Design

Winner

Packaging of Ekibens in Yilan

By Tzu-Ying Wu
Finalist

High Water Brewing

By Hsuan-Yun Huang
Finalist

Tainan Record

By Yi-Syuan Li
Honorable Mention

點麵 / Dian Mian

By 晉瑋 梁
Honorable Mention

UNiBAND

By Brian Cho
Honorable Mention

Danchu Pharmacy

By Di Kong
Honorable Mention

Scubar

By Jisu Yun
Honorable Mention

誠・漢典The Han herbal

By Tu Hsing-Chieh

Commercial
Photography

Winner

Creative Storm

By Shu-Yao Liu
Finalist

Winners

By Jo-Ann Groenewegen

Commercial
Print / Graphic / Illustration

Winner

TU9 - Germany

By Grina Choi
Finalist

AFROPUNK FESTIVAL

By Yuma Naito
Finalist

Edentopia Newspaper

By Alex Dang
Finalist

First Class of Taiwan History

By YI-HSUAN LEE
Honorable Mention

The Capitol of Creativity

By Robson Tan
Honorable Mention

MICA Grad Show Branding 2017

By Claire Moore
Honorable Mention

Ticonderoga, "The World's Best Pencil"

By Christina Rodriguez
Honorable Mention

灣事ONCE

By 周 浩仁
Honorable Mention

Cut It Out

By Grace Cunningham
Designation

PATHS Transmedia Storytelling Project

By Christopher Fodge

Commercial
Video Editing / Post-Production

Winner

ADOBE: Tool Box In The Real World

By Hae Ri Cho, Je Yeon Han, Jung Eun Jang
Finalist

Replication - Main Titles

By Matthew Hall-Cotton

Commercial
Web / App / Game Design

Winner

Tummy Trek

By Yinan Wang
Finalist

ALPHABOT- Interactive Game for Dyslexic Children

By Chao Luo
Finalist

SHA-FU : Share food culture in Refrigerator screen

By Eunah Jang
Honorable Mention

Onstreet

By Jaejin Bong
Honorable Mention

New York Art Beat App Redesign

By Di Kong

Fine Art
Animation / Motion Graphics

Winner

Equipoise

By Gung-Kai Koo
Finalist

Tough

By Jennifer Zheng
Finalist

Elsewhere

By Junyi Xiao
Honorable Mention

Humanae

By Hongsil Rachel Park Goto
Honorable Mention

No more curtaincall

By Seo-bin Yang
Honorable Mention

Once a Hero

By Xia Li
Honorable Mention

The Light in the Dark

By Eli Guillou
Honorable Mention

Feeling good

By Alba DelCastillo

Fine Art
Graphic Design / Print

Winner

TypoGrAphiC

By Dev Ethan Valladares
Finalist

Pick Up And Poster It!

By YI-HSUAN LEE
Honorable Mention

589: Tell Me I am Fat

By Kunho Kim
Honorable Mention

DISPUTE

By Yi Pan
Honorable Mention

Kanibal

By Milos Zlatanovic
Honorable Mention

WHITE

By Becky Tai

Fine Art
Illustration

Winner

#summer

By Jolanta Bańkowska
Finalist

SIAMESE WOMAN

By Watcharaporn Thongaram
Honorable Mention

The Crystallium Saga

By Sean Michael Sonsona
Designation

Everydays April 2017

By Bryant Nichols

Fine Art
Photography

Winner

Conversation

By Wonjun Jeong
Finalist

Deserted village

By Adam Żądło
Finalist

Thinking in colors

By Mariska Hagendijk
Honorable Mention

Every unexpected 20 minutes traveling through Iceland

By Floor van Koert

Social Impact
Photography / Print / Illustration / Graphic

Winner

Interventions

By Isabel Zoulinaki
Finalist

Skin Codes: Filipino Diaspora

By Debbie Bautista
Finalist

Influencing the Unconscious Mind

By Cara Scott
Honorable Mention

"WELCOME TO SEOUL", AQI(Air Quality Index) Dust Type

By Minguen Oh
Honorable Mention

Joy in Joining

By Matthew Lavery
Honorable Mention

post-patient: the invisible impact of cancer

By Erica Holeman

Social Impact
Video Editing / Post-Production / Animation / Motion Graphics

Winner

Forgotten News Forgotten Names | Video

By Denzel Boyd
Finalist

Race

By Yan Dan Wong
Finalist

About Time

By Seong Yeop Sim
Honorable Mention

1984: Principles of Newspeak

By Weixi Zeng
Honorable Mention

Perspectives

By Matthew Lee

Social Impact
Web / App / Game Design

Winner

GoSafe - Woman's own safety companion

By Vipasha
Finalist

Care+ App

By Mohit Gupta
Finalist

Act On

By Jean Gray
Honorable Mention

Meuni

By Jenn Lee

I Don't Know

Ella Dobson

Auckland University of Technology, Australia

Honorable Mention | Commercial - Animation / Motion Graphics

PURPOSE

This project is centred around an animated music video teaser for the upcoming release of Micah Freeman’s single ‘I Don’t Know’. Micah Freeman is an up and coming soul, hip-hop artist based in Atlanta, Georgia, USA. Alongside the animation is a range of collateral consisting of a promotional GIF, concert merchandise, a vinyl record cover for the single, and a tour poster.

Thematically this single is centred around the Black Lives Matter movement, where Micah conveys his frustration and anger with the corruption in US politics. This teaser expresses the manifestations of race-based prejudice within this system.
PARAMETERS

This project was an exercise in creating a visual identity for the single, and applying it across digital and print mediums. The nature of the time constraints around this project, meant deciding on a set of rules for the design approach early on. This prevented myself from going round in circles with style changes and allowed my creativity to thrive.

The rules were a loose frame-by-frame animation style, using black lines and solids colours of red (2 shades), blue (2 shades), grey and black.
PROCESS

I created the animation using Illustrator and After Effects. While it’s common to use Photoshop or Animate for frame-by-frame animation, I used Illustrator and After Effects, as these programs were what I was most familiar with given the time limitations.
Animation process
For the clothing merchandise, I wanted the animated GIF icons to live in a physical context. I screen printed the icons onto material, which was then sewn into the lining of a bucket hat, shorts and made into shoe insoles.
Screen printing process