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Creative Storm
Brian Liu
Art Center College of Design, United States
Commercial - Photography
Category Winner
This branding campaign is based on SGD's four basic creative services: design, shoot, develop, and grow. The task communicates the idea behind each category in a fresh and unique way.
Overview
background & project brief
Small Green Door is a full-service interactive web design and product photography studio in Los Angeles, California. Providing 5,000 square feet of modular, open industrial space suitable for photo-set construction, gallery showings, and creative events. Offering ample facilities for creatives of all mediums to collaborate, network, and produce great content.
This branding campaign is based on SGD's four basic creative services: design, shoot, develop, and grow. The task communicates the idea behind each category in a fresh and unique way. By using color as an initial focal point, the process began with selecting specific color palettes that could relate and communicate our four pillars. This led to the exploration of objects that could create a harmonious tonal voice.
Strategy Development & Process
Design. Shoot. Develop. Grow.
