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Browse every entry from past years of the Adobe Design Achievement Awards.

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Andretta

Prasanta Kr Dutta
National Institute of Design, India
Commercial - Photography
Category Semifinalist

The true image of a society is depicted through its culture — people, values, lifestyle, art and architecture. Andretta, a small town nestled in the pristine Kangra Valley, is not just home to slipware pottery in India, but also a cultural ensemble in itself along with Palampur — the Tea Capital of North India. I attempted to capture the cultural essence of the place through a photobiography as a part of my design project in the spring of 2017. My output of the project is the photostory that attempts to paint a picture of the place as seen by me. All the photographs contained in the book have been taken with my Nikon D5200 using a 18-105mm lens, which were edited using Adobe Photoshop and then compiled into the story using Adobe Illustrator.

"Pottery is the measure of a country's civilisation" — Sardar Gurcharan Singh, founder, Delhi Blue


The true image of a society is depicted through its culture — people, values, lifestyle, art and architecture. Andretta, a small town nestled in the pristine Kangra Valley, is not just home to slipware pottery in India, but also a cultural ensemble in itself along with Palampur — the Tea Capital of North India.

I attempted to capture the cultural essence of the place, with special focus on Andretta slipware pottery through a photo-biography as a part of my design project in the spring of 2017. The photographs were then compiled into a square-format book, the digital version of which is available, along with the entire journey undertaken for the project here.




For project details and all photographs


View project on Behance
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