Student Project: Red Cross
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SNATCHED!
André de Jager | Ayesha Kaprey | Lusanda Buthelezi
Vega School, South Africa
Social Impact - Web / App / Game Design
Human Trafficking affects nearly 30000 in South Africa annually. Young women are being targeted and the Red Cross wants to intervene. We will buy up online ad space and fill it up with clickbait that uses the same lure-and-snatch techniques that human traffickers use to lure you from safety. Once trapped by our website the nearly-victim lands on SNATCHED.org — an educational website that inspires a revolution in personal safety. The site sells ass kicking gear like knuckle busters , tasers and pepper spray along with other merch. All proceeds go to Red Cross Human Trafficking relief efforts.
Using clickbait to catch people online the same way traffickers catch people irl
Human Trafficking affects nearly 30000 in South Africa annually. Young women are being targeted and the Red Cross wants to intervene. We will buy up online ad space and fill it up with clickbait that uses the same lure-and-snatch techniques that human traffickers use to lure you from safety. Once trapped by our website the nearly-victim lands on SNATCHED.org — an educational website that inspires a revolution in personal safety. The site sells ass kicking gear like knuckle busters , tasers and pepper spray along with other merch. All proceeds go to Red Cross Human Trafficking relief efforts.
Don't get Snatched!
Educational Merch, Safety Gear an Packaging
Available on the microsite
Don't get Snatched!
Sunglasses & T-Shirts
Available on the microsite
Don't get Snatched!
Pins, Stickers & Rings
Available on the microsite
Don't get Snatched!
Educational Booklet packed with each order
Available on the microsite
