For this assignment, our group was instructed to fully flesh out the branding for a fictional company. We chose a hotel that was to be built in Manhattan. Its biggest asset was that it was going to be 25% more sustainable than its competition. With open ended guidelines we created Moksha..... At Moksha, we are a hub of culture, design and technology. Our drive to be one of the most sustainable hotels in the world is powered by a common goal: We feel we have a responsibilityto preserve and protect art. We aim to embrace and appreciate different people and cultures. We believe in community, and the understanding that we all have something we can contribute in this word. That’s who we are, down to our core. **Please note that though we all worked as a team, each member of this group was responsible for different aspects. All of the web design was created by Laura Ehrhardt.