Outfix Application

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Outfix Application

Isha Mehta

Rochester Institute of Technology, United States

Digital Products + Experiences

Category Top Talent

Outfix is a style app that improves your style in the most efficient way and makes assembling outfits easy and fun. Outfix is as simple as having a style Guru. Offering unique solutions that can beneficial for everyone regardless of their style choice. Outfix first started as a very complex app that slowly drove to its true purpose. In the beginning, it had an avatar, 360 rotation and snapchat like filters as your clothes. Driven by simplicity, all of those extra features were removed to keep it easy and to the point.

Outfix Application

Outfix is a style app that improves your style in the most efficient way and makes assembling outfits easy and fun. It is developed for many users and aims to reduce selection time when selecting an outfit. In addition, Outfix helps the user connect with their friends through the app and helps them share feedback on each other’s chosen outfit for the day.

User Experience

Outfix is as simple as having a style Guru. Offering unique solutions that can beneficial for everyone regardless of their style choice. Since selecting an outfit is a frustrating process for many people, whether they have no motivation or they do not care much about style, the app uses its artificial intelligence to create pre-made outfits based on different categories. Moreover, you can organize your wardrobe virtually by sectioning each piece of clothing into a category.

Overview of the app animation

Marketing Commercial

Branding & Visual Identity Process

Since Outfix believes in styling through simplicity, the logo represents the same values. The logo itself is an “O” with a gradient to represent layers of fashion and a styled look. The app is called “outfix” because it allows you to fix up your outfits. The name hints at its functionality; combining both ideas, playing with the words and the name rolls off the tongue. Also, it sets the tone and identity of the app.

Unique Benefits

This app is useful for any individual. The unique feature of Outfix is that you can view your closet value, what percent of your wardrobe you’ve already worn and your 5 most and least worn clothing. In addition to the following:

Final iOS app screens

Outfix watchOS final design

Outfix watchOS is designed for quick interaction of the content that users care about the most, which is choosing an outfit. The user can quickly shake their wrist for different randomized outfits, or press and hold one selection and shake again. The app is in sync with the user’s calendar, so it sends notifications on the watch to remind the user to choose their outfit.

Process and Insights

Outfix first started as a very complex app that slowly drove to its true purpose. In the beginning, it had an avatar, 360 rotation and snapchat like filters as your clothes. Driven by simplicity, all of those features were removed to keep it easy and straight to the point.

Sketches