The Gallery

To design a campaign to refresh MTA's negative image in New Yorker's minds, I developed the Space & Time Expo. The event’s focus is to move away from the immediate inconvenience, and instead celebrate a common cause that all can appreciate — the progress of New York City. From its past as world's pioneering rapid transit system, to its current improvements and outlook to the future advancements. The campaign consists of two parts: an informational app that is released prior to the event, and a promotional poster series that alludes to the old World-Fairs series.

Using the much-discussed Fulton Center as designated event venue, I purposefully remove all "noises" — the people, shops, and etc. — in the illustration, and solely presents Fulton Center's spatial beauty and structural integrity. The color palette is chosen to represent both timelessness and future. Finally, for lack of better mock-up materials, I personally took the photo of the Times Square subway station and mocked up the campaign in full-station mode, which is how it will be presented.