Montagu is a South African dried fruit and nut brand which your are bound to find in the corner of the shopping shopping centre, but also in a expensive retail space like Cape Town International Airport. With a current brand identity which embraces bright and vibrant colours, experimenting with the brand meant having no limits with use of colour. Their current branding was carried through from the beginning and the company currently stands 135 stores nation wide in South Africa. To celebrate what Montagu has to offer, a limited edition direct mailer was developed which can be sent out to deserving customers.